Presentation by Urs Eberhard, Head of Markets at Switzerland Tourism: How does the tourism industry in Switzerland avoid risking a standstill?

Thursday, March 21st Place: Mövenpick Hotel Lausanne
Registration opens: 17:30 Networking & apero: 18:00 - 19:15
Presentation & Q&A: 19:15 - 20:15 Dinner (optional) & continued
Networking: 20:15

Event tickets:
EI Members Apero and Speaker CHF30
Apero, Speaker and Dinner CHF80*
Guests Apero and Speaker CHF50
Apero, Speaker and Dinner CHF100*

* Dinner is served at the end of the Speaker Q&A session and is optional. Dinner includes a 2 course menu, wine, water and coffee.

A beautiful nation such as Switzerland might seem like it could just sell itself to the tourists. However, declining tourist numbers show that even the most saleable products need a successful marketing strategy behind them. How does the tourism industry in Switzerland avoid risking a standstill, and what is the role of the National Tourist Office today?

With a total financial turnover associated with tourism of CHF 51.3 billion, a total of 192,000 full-time-equivalent jobs in the entire country, and a share of 4.4% of all export income, the importance of tourism sector to the Swiss economy is quite often underestimated.

Urs Eberhard will talk about how Switzerland Tourism began, and about today’s opportunities and challenges for Switzerland as a tourism destination. This is a great opportunity to understand the diversification of brand marketing, with valuable lessons you can take away and apply to your own business.

https://www.executives-int.ch/events-list/#!event/2019/3/21/presentation-by-urs-eberhard

Executives International
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