Mission Impossible – that World Cup Speech
By Claire Doole, www.doolecommunications.com
The football league season has just got underway but I want to take you back to the World Cup final in July.
Why on earth was Tom Cruise, an American Hollywood star, giving a speech at the closing ceremony in New York?
That was the question on my mind and on many other football fans – apart from the obvious if you are English which is when is it (the Cup) coming home!
He has no connection with the sport. Why was he delivering a very American-style inspirational message to a predominantly international football audience?
And that was the problem – the ethos or credibility was not there.
In fact, he was telling the audience, something they already know better than him – that football crosses borders and cultures, unites people and as he says at the end – “This is greatness”.
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