Press coverage

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When it came to producing the new 11th edition of Know-it-all passport®, publisher and editor Lisa Cirieco-Ohlman was faced with a particularly difficult challenge! How to top the shiny silver cover design from the 10th edition? What has changed in 2 years? The theme of the new chapter, Sustainability, paired with the trend to come back to using our hands like our grandparents, directed the process.

As a creative graphic designer, Lisa works with Indesign, Illustrator, Photoshop, and other programs in her professional work. However, she is also an avid collector of vintage local items, and really wanted to show the readers that the guide was bursting with local ideas and interest. How to do this in a single book cover? With her design experience, she could have easily taken photographs of each item and created a montage on her computer... but she felt strongly about going back to the objects themselves and portraying them together within the title letters of the book.

With so many items to include in the title, Lisa first needed to create a model book cover from a huge sheet of cardboard. She quadrupled the size of the book to make sure items would fit and be visible enough when reduced back down to the book’s A5 final size. Cutting out each letter of Know-it-all passport took 3 painstaking hours on Thursday 7 June. Another few hours were required to wrap the entire board and letters in brown kraft paper. The middle parts of the "a", "o", and "p" were suspended by fishing line so they didn't disturb the objects below!