For more information, click on the following links:
Advertising in Know-it-all passport® English version
Publicité imprimé dans Know-it-all passport®
Advertising with Know-it-all passport® will give you the edge in the English-speaking community in the Geneva/Vaud/neighboring France areas.
We are happy to announce that the 11th edition of Know-it-all passport® is out.
We are also available for help with the ad text and ad layout at no extra charge (within reason).
11th EDITION
Know-it-all passport® was released end-August 2018.
Interior pages
1/2 page black/white Fr. 1,000.- (+TVA)
1/1 page black/white Fr. 1,400.- (+TVA)
1/2 page color Fr. 1,800.- (+TVA)
1/1 page color Fr. 2,200.- (+TVA)
1/1 PRIME page color Fr. 2,500.- (special pages in front of book)* (+TVA)
Cover pages*
Inside front cover Fr. 3,800.- (+TVA)
Inside back cover Fr. 3,400.- (+TVA)
Back cover Fr. 5,000.- (+TVA)
Bookmark* on ribbon ads are reprinted in the book as well
1/2 side Fr. 2,900.- (+TVA)
Full side Fr. 5,800.- (+TVA)
Entire bookmark Fr. 11,500.- (+TVA)
* limited availability
Formats
Format of guide (A5) 148mm x 210mm
1/2 page: 128mm x 90mm
1/1 page and prime pages: 148mm x 210mm (add 3mm of bleed to each side)
Page 2 and second to last page of book: 140mm x 210mm (add 3mm of bleed to each side)
Back cover: 151mm x 214mm (add 3mm of bleed to each side)
Bookmark 1/2 side: 100mm x 90mm (add 3mm of bleed to each side)
Bookmark 1/1 side: 200mm x 180mm (add 3mm of bleed to each side)
Contract deadline: 27 April, 2018 (unless quota has been achieved before then)
Ad deadline: 15 May, 2018
Payment deadline: 15 May, 2018
Number of copies to be printed: 2,500 copies
Number of pages: ~750 pages (non-contractual)
Publish date: end-August 2018
We only accept advertising on up to 10% of the number of pages in the book. Once we reach our target, we will no longer accept paid ads.
If you need any further information please contact Lisa Cirieco-Ohlman at:
Know-it-all passport®
This email address is being protected from spambots. You need JavaScript enabled to view it.
079 246 80 06
Here are some stats:
- The 11th edition is our best yet and it has gone from strength to strength. The first one was published in 1999.
- The 11th edition will have around 750 pages.
- As it is sold and not distributed freely, the buyers hold on very tight to each edition.
- As listings must be recommended to be in the book, we have a solid reputation. We have had clients tell us, “if it ain’t in there, we don’t do it”.
- 50% are sold through bookshops (Fnac, Manor, Payot, etc.)
- 50% are bought by relocation agents, who include a copy in their package, and international organizations buy it to give to their employees.
- 50% of clients have sequential editions, the other half acquire one every 4 years.
- 90% of our readers speak English better than French (we have some faithful locals who are some of our biggest fans). They can’t be called anglophones as they are not exclusively from the US or UK, etc. but from Arab countries, other parts of Europe such as Sweden and The Netherlands, or from Asian countries such as Japan and China; they are more at ease speaking English than French.
- 50% reside in the larger Geneva area (Pays de Gex, Annemasse, Nyon, Gland)
- 30% reside in the Lausanne area (from Rolle to Lutry)
- 10% reside around the lake (near Montreux or Thonon)
- 10% reside further afield (Yverdon, Annecy, Valais)
- We only accept advertising on up to 10% of the number of pages in the book. Once we reach our target, we will no longer accept paid ads.
An advertisement placed on the knowitall.ch website is one of the most reliable ways for you to get your message across to the English-speaking community of Geneva, Vaud and neighboring France.
By advertising in both the Know-it-all passport® book and on the knowitall.ch website, you will achieve the maximum exposure for your advertisement.
Since our website is highly targeted, and very well-known throughout the English-speaking community, we have chosen to specify our rates on a monthly rather than “per-click” basis. Rates quoted “per thousand clicks” just simply don’t apply to the visitors on our site.
Our statistics show that when people visit knowitall.ch, they like to linger on the site and visit several pages at a time - and return again later in the month too! Naturally, most of the people visiting our site live in Switzerland or France, so you can be sure that the visitors we get are your potential customers – they live in your area, they may even recognize your company name, but they just need a little extra “prompting” by a carefully placed advertisement to encourage them to make contact with you.
When you place an advertising banner on our site, we like to give you the opportunity to choose those pages that relate most closely to your business. Since we don't wish your message to be weakened by other advertisers on the same page, we also allow you to take the sole position at the top of each page. This position will be available to other advertisers on a rotational basis - up to a maximum of 5 on any given page, rotating every few seconds - only one advertisement is visible at that time.
For advertising purposes, we have divided the website into sections, each of which comprises a batch of pages - with the exception of our Home Page. The list below shows the rates we have allocated to each section. These rates have been set according to the popularity of the pages within each section, so you can see at a glance which sections are most suited to your target market and budget. Bookings can be made for a minimum period of 3 months, but attractive discounts are provided for longer term bookings.
NOTE: We do not supply analytics or click rates... please send us your URL with a campaign trail for your own benefit.
PRICES
(Excluding TVA / VAT, valid from 01.01.2018)
| 3 months | 6 months | 12 months | |
| Rate H | n/a | Fr. 1,100.- | Fr. 1,980.- |
| Rate A | Fr. 330.- | Fr. 580.- | Fr. 1,100.- |
| Rate B | Fr. 275.- | Fr. 470.- | Fr. 880.- |
| Rate C | Fr. 220.- | Fr. 360.- | Fr. 660.- |
BANNER SECTIONS (See below for explanations on each of the sections.)
RATE H
Events Calendar
Home page
RATE A (choose ONE from each of the following sections):
Guest Blogs
Activities Calendar - Kids
Contact (inc. current WHAT TO DO page)
Local News - Education
Local News - Leisure
Local News - Shopping
Local News - Family
RATE B (choose ONE from each of the following sections):
Local News - Food
Local News - Travel
Activities Calendar - Adults
Local News - Your home
Miscellaneous Calendars
RATE C (choose ONE from each of the following sections):
Local News - Business
Local News - General
Careers
Know-it-all passport
FORMATS
488 x 108 pixels actual size here
There is a standard format for all our horizontal banners: they should measure 488 x 108 pixels and be supplied in png or jpg format. Please send your banner at least 2 working days before your required start date, and let us know the URL address of the website to which you would like the banner to link. If you are unable to produce your own banner, or need assistance adapting an existing one, we can do this for you at no extra charge (within reason).
CONTACT
For more information, or to make a booking, please use the form at this link.
To place an order for advertising on our site, please send us an email outlining those sections that you require, and indicating when you would like the banners to commence, and how long you would like them to run. Please remember that we restrict the number of banners that rotate, so your first choice may not be immediately available. Bookings run strictly from the first of each month. Once we receive your order by email and have confirmed it with you, you will receive an invoice outlining the details of your booking and the amount to be paid. This invoice must be paid in full before the banners can be uploaded to our site.
DISCLAIMER
Due to unforseen circumstances, we cannot guarantee 100% uptime of the site as the hosting company is independent from knowitall.ch. We reserve the right to reorganize the menus on our site and will do our best to preserve the exposure of banners in menus that have been moved. We also reserve the right to modify our advertising rates at any time. Any bookings that are made before these changes will benefit from the most advantageous rates. In general, we try to include banners in all sub-menus of a particular advertising section. However, for technical reasons this is not always possible.
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BANNER SECTIONS EXPLAINED
RATE H
Events Calendar
Includes all the pages that you can access via the Events Calendar, including yearly, monthly, weekly and daily views as well as all the individual event listings and search and category pages (e.g. Fairs/Markets/Sales). It also includes the form for submitting events and the page providing links to other event websites in the region. Please note that advertising banners in this section provide you with significantly more exposure than "free listings", which appear on individual pages only in the Events Calendar.
Home page:
Includes the most popular page of our website, the home page only!
RATE A (choose ONE from each of the following sections):
Guest Blogs
Includes all the blog articles that have ever been written by our guest bloggers in all 7 guest blog categories (currently around 40 bloggers). Given that many bloggers like to share their articles on their own social media networks, articles in this section are often viewed by a much wider audience than the usual knowitall.ch visitors.
Activities Calendar - Kids
Includes all the pages that you can access via the Activities Calendar - Kids, including yearly, monthly, weekly and daily views as well as all the individual activity listings and search and category pages (e.g. Music & Dance). It also includes the form for submitting activities.
Contact (inc. current WHAT TO DO page)
Includes the main Contact page for the website as well as the two main forms listed on the home page for requesting the WHAT TO DO emails and the LIST OF DOCTORS, which are submitted on a regular basis. It also includes the current WHAT TO DO email for the week and our Site Map, Privacy and Disclaimer pages.
Local News - Education
Includes all the news articles that have ever been written for the Local News - Education section, including all the sub-categories. This is a very active section of the website with a high average hit rate given the nature of the articles published.
Local News - Leisure
Includes all the news articles that have ever been written for the Local News - Leisure section, including all the sub-categories. This is a very active section of the website with new articles being added on a regular basis.
Local News - Shopping
Includes all the news articles that have ever been written for the Local News - Shopping section, including all the sub-categories. This is an active section of the website with new articles being added on a regular basis.
Local News - Family
Includes all the news articles that have ever been written for the Local News - Family section, including all the sub-categories. This is a very active section of the website with new articles being added on a regular basis.
RATE B (choose ONE from each of the following sections):
Local News - Food
Includes all the news articles that have ever been written for the Local News - Food section, including all the sub-categories. This is an active section of the website with new articles being added on a regular basis.
Local News - Travel
Includes all the pages that feature advertising banners under Local News - Travel i.e. all the news articles that have ever been written for the Local News - Travel section, plus all the sub-categories. It also includes the Swiss transport and French transport pages and some of their sub-pages such as Swiss / French taxis and Swiss / French car rentals, which are extremely popular.
Activities Calendar - Adults
Includes all the pages that you can access via the Activities Calendar - Adults, including yearly, monthly, weekly and daily views as well as all the individual activity listings and search and category pages (e.g. Arts & Crafts). It also includes the form for submitting activities.
Local News - Your home
Includes all the news articles that have ever been written for the Local News - Your home section, including all the sub-categories.
Miscellaneous Calendars
Includes all the pages that you can access via the Holidays Calendar, including yearly, monthly, weekly and daily views as well as all the individual listings and search and category pages (e.g. School Holidays - Geneva). This section also includes the main introductory page for ALL calendars, which is very popular with first-time visitors to the site. In addition, it features all the pages in the cinema and theater/concert sub-menus: given the number of competitions we run offering free tickets for these events, this section has a high number of visitors.
RATE C (choose ONE from each of the following sections):
Local News - Business
Includes all the news articles that have ever been written for the Local News - Business section, including all the sub-categories. This is an active section of the website with new articles being added on a regular basis.
Local News - General
Includes the main introductory page for the Local News section as well as the General news section which features all the WHAT TO DO emails.
Careers
Includes all the pages that feature advertising banners under the Careers menu. These include a mixture of relatively static pages (e.g. careers websites), blog articles, and business listings (e.g. Personal Coaches) as well as a very active section of the Events Calendar covering workshops and seminars.
Know-it-all passport
Includes all the pages that feature advertising banners under the Know-it-all passport menu. These pages provide useful information on the book (e.g. Where to buy), and include, for example, updates and corrections, Guestbook additions, radio and press coverage, and podcasts.
Sa réputation au sein de la communauté anglophone de la région n’est plus à faire, ainsi qu’en témoigne l’intérêt suscité par Know-it-all passport® (Passeport je-sais-tout)! Avez-vous laissé passer votre chance de figurer dans la dernière édition? Ne la ratez pas cette fois-ci...
Genève, Vaud et la France voisine accueillent une population internationale très importante. Know-it-all passport®, un guide conçu en anglais incluant des plans de villes, permet de trouver sans difficulté des informations claires et précises dans ces 50 châpitres. Avec une mise en page simplifiée, les lecteurs trouveront tout de suite où s’adresser pour faire du shopping, aller au restaurant, s’instruire, s’amuser, où habiter, les écoles, etc.
Le site internet www.knowitall.ch est à disposition pour annoncer des evenements sur un calendrier important, des articles de presses locaux, des petites annonces gratuites, des mises à jour, et pour interagir avec les lecteurs, entre autres.
Publicités
Figurer dans la 11ème édition de Know-it-all passport® sera bénéfique pour votre établissement, alors n’hésitez pas, répondez-nous, en choisissant les options que nous vous présentons.
Ce 11ème édtition du guide est sorti fin-août 2018. Les prix indiqué sont hors TVA.
Pages intérieures
1/2 page noir/blanc Fr. 1,000.- (+TVA)
1/1 page noir/blanc Fr. 1,400.-(+TVA)
1/2 page couleur Fr. 1,800.-(+TVA)
1/1 page couleur Fr. 2,200.-(+TVA)
1/1 page PRIME couleur Fr. 2,500.- (+TVA)
Pages de couverture*
2ème de couverture Fr. 3,800.-(+TVA)
3ème de couverture Fr. 3,400.-(+TVA)
4ème de couverture Fr. 5,000.-(+TVA)
Marque-page* sur ruban; les publicité sont reimprimé à l'intérieur du guide en plus
1/2 face Fr. 2,900.-(+TVA)
une face entière Fr. 5,800.-(+TVA)
les deux faces Fr. 11,500.-(+TVA)
* disponibilité limitée
Formats
Format du guide (A5) 148mm x 210mm
1/2 page: 128mm x 90mm
1/1 page et prime: 148mm x 210mm (plus 3mm francbord de chaque côté)
Page 2 and l'avant dernière page du guide: 140mm x 210mm (plus 3mm francbord de chaque côté)
4ème de couverture: 151mm x 214mm (plus 3mm francbord de chaque côté)
Marque-page 1/2 face: 100mm x 90mm (plus 3mm francbord de chaque côté)
Marque-page 1/1 face: 100mm x 180mm (plus 3mm francbord de chaque côté)
Delais
Délai contrat: 27 avril, 2018 (sauf si le quota est rempli)
Délai publicité: 15 mai, 2018
Délai paiement: 15 mai, 2018 **
Tirage : 2,500 exemplaires
Nombres de pages : ~750 pages (non contractuel)
Parution : Fin-août 2018
Pour de plus amples informations ou pour prendre rendez-vous:
Lisa Cirieco
Know-it-all passport®
This email address is being protected from spambots. You need JavaScript enabled to view it.
079 246 80 06
www.knowitall.ch
Nous sommes prêts à vous rencontrer et à vous montrer un exemplaire de la dernière édition et nous sommes disponible à vous aider avec un text en anglais si nécessaire.
** ne peux pas être cumulé avec d'autres rabais
- Cette édition est notre 11ème et le guide est devenu incontournable dans la région.
- La première édition a été publiée en 1999.
- La 11ème édition aura environ 750 pages.
- Comme il est vendu et non distribué librement, les acheteurs gardent précieusement chaque édition.
- Les listings doivent être recommandés pour apparaitre dans le livre; une solide réputation nous est guarantie.
- Des clients nous disent, « si ce n’est pas dedans, nous ne le faisons pas ».
- 50 % des livres sont vendus par le biais de librairies (Fnac, Manor, Payot, etc.)
- 50 % des livres sont achetés par des agents de relocation qui incluent une copie dans leur package ou sont achetés par des organisations internationales pour leurs employés
- 50 % des clients ont des éditions séquentielles (tous les 2 ans), l’autre moitié en acquiert tous les 4 ans.
- 90 % de nos lecteurs parlent mieux l’anglais que le français (nous avons quelques fidèles locaux qui sont parmis nos plus grands fans). Ils ne peuvent pas être appelés anglophones cars ils ne viennent pas exclusivement des États-Unis ou de la Royaume Uni, etc. mais sont originaires de pays arabes, d’autres pays d’Europe comme la Suède et les Pays-Bas ou de pays asiatiques comme le Japon et la Chine ; ils sont plus à l’aise en l’anglais qu’en français.
- 50 % se trouvent dans la zone élargie de Genève (Pays de Gex, Annemasse, Nyon, Gland)
- 30 % se trouvent dans la région de Lausanne (de Rolle à Lutry)
- 10 % se trouvent autour du lac (près de Montreux ou Thonon)
- 10 % se trouvent plus loin (Yverdon, Annecy, Valais)
- Nous acceptons que 10% du volume du guide en publicités payantes. Une fois notre objectif atteint, nous n’accepterons plus de publicité payant.
Know-it-all passport® offers 2 great sponsorship opportunities for local businesses and organizations! Details and prices below — prices valid from 13.03.2023.
— Sponsorship of our weekly WHAT TO DO email: Fr. 250.- + TVA
Every Monday* (except during school holidays), we send out weekly recommendations to our mailing list of approximately 6,000 subscribers. The content is also uploaded onto our website here. We invite local businesses to sponsor this email by embedding a banner (measuring 488 x 108 pixels) within the text that is clickable and goes to the URL that you desire. Each email will be sponsored by one company. That company may not sponsor more than once a month (and may not sponsor consecutive weeks should dates be bridged over 2 months).
Note: July and August are sent out in one email (7 weeks), posted on the website for the entire summer for Fr. 450.- + TVA.
* due to technical difficulties beyond our circumstances, the email might be sent out on a Tuesday instead.
All the doctors and healthcare providers have been recommended by clients and we have compiled a list. This 16-page booklet is available to anyone who asks for it via email. If you would like to see a copy of the latest update, please go to the form at this link.
Supply your ad in pdf format, see the blue A5 rectangle above.
The size is A5 (148mm x 210mm). It can be in full color.
NOTE: Osteopaths, physiotherapists, and other mental and physical healthcare providers are listed in the printed edition of Know-it-all passport®, not on this list.
This email address is being protected from spambots. You need JavaScript enabled to view it.
If you don't have a graphic designer who can prepare your ad, remember that Cirieco Design will produce it for you at no extra cost (restrictions apply).
