When we were contacted by Erica Sluys, Founder of And You, a recently created company that offers online courses for postpartum women to take care of their body and get back to movement. The courses are taught a multidisciplinary, professional team in English. Erica explained all about And You here:
Why did you start? What has been the inspiration?
And You was founded in October 2023 and courses were launched in July 2024. As an American expat and medical writer, Erica was motivated to reach English-speaking women in Switzerland and in the US (where there is such a lack of postpartum support) with trustworthy information. Erica is passionate about making health-related information easy to understand. As the postpartum period can be overwhelming, hard to navigate and also very baby-focused, And You is solely focused on taking care of the mother, holistically. Our courses are self-paced and online so that they can fit into the real constraints of postpartum.
Have you been working on this idea forever?
This idea has been turning in my head for a few years now. I wasn't exactly sure of the how but I knew why and what was needed. I started putting paper to pen with the blog and talking to mothers and healthcare professionals to see what we could create. Once I found a motivated and multidisciplinary team of teachers we ironed out the core material the courses came to life.
What is the biggest obstacle you have had to overcome?
Learning about building a company! My career has been spent in medical communication so I knew what I wanted to deliver and how, but building a website, design, contracts, business admin, marketing and growth are all new to me and still part of the learning process.
Where do you see this company going?
Now that the courses are launched, we are working on reaching more women. In the near future, we would like offer courses for new fathers and some in person gatherings. In the bigger future, we hope to be part of the postpartum support network for women in developing countries.
What is your favorite product you offer and why?
From the Start. This course combines our two foundational courses, Recovery & you and Movement & you. It is in depth and comprehensive and covers a spectrum of topics with our entire teaching team. If I had to pick one, this would be it.
What participants are saying about And You
“I took one of their courses focused on both postpartum body care and step-by-step guidance to return to physical activity. I have two children and learned a ton even though it was for my second child. I was really struggling to get back in shape and this course was a great boost to set me on the right path, safely with guidance from experts.” Charlotta, a recent client
“I took the Healing & You course on my phone at 7 weeks postpartum and greatly valued that the information was both shared in spoken/video form and written. As a new mom, time is scarce, so it’s wonderful the course is structured in such a way that it only takes a few minutes at a time. If you’re a mom to be, I recommend taking the course before birth and getting the self massage oils ready in your house, so you’re all set post-birth!” Ananda, First Time Mom
“As a soon-to-be first-time mom, I found the Breastfeeding & You class both informative and engaging. The expert instructors offered a holistic perspective on breastfeeding, which I found extremely valuable. I now feel more confident and less overwhelmed about the breastfeeding journey ahead.” Alba, Soon-to-be Mom
Erica is offering a 20% discount off any purchase to knowitall.ch readers. Use coupon code "knowitall" on the website www.andyoueducation.com through 30.10.2024 to benefit from this offer.
Erica with her family
And You
Teaching parents to care for themselves
Erica Sluys, Founder
www.andyoueducation.com
