Tamara Lawson contacted us to let us know she just launched an online, interactive magazine targeting parents in the Geneva and Vaud regions. She explains the how and why behind Kids-Zone.ch below.
What has been the inspiration?
I have been living on La Cote for 1.5 years and love how many activities and adventures for the kids are available. Like many people, that initial move to a new area can be challenging, not knowing anyone or knowing how things work, or where to look for information. There are so many options and so much going on… but I kept missing things.
Kids-Zone.ch is a solution to the “how to find out what do with kids question”. An online quarterly magazine for families in Geneva and Vaud with kids aged 0-16 looking for things to do in the area.
The first issue of the magazine features THE DIRECTORY of Summer Camps for 2024, with information of time, location, cost, which weeks they are on, whether you can book daily or weekly… and how to connect to that camp. We also have some other articles about BUCKET LIST trips to Interlaken and events June-August not to be missed.
Have you been working on this idea forever?
I had an inkling that if I felt this was a gap then others would too, so I started a whats-app group to share camps and after-school activities in the area and that gained members quickly… I thought that was sign to get on with it… and Kids-Zone.ch was born.
The biggest challenge has been getting together all the detailed information for THE DIRECTORY of Kids Camps for 2024 – but as long as it is useful it is all worth it.
What is the biggest obstacle you have had to overcome?
I have had to learn many new skills to bring to life the magazine and THE DIRECTORY of Summer Camps. Its been hard work, but the pay back is the great reception it is getting and that I am getting to meet and connect with people in the area like never before – so these challenges are all gifts as well.
What are your plans for the future?
We plan to have 4 issues a year – starting with Summer camps, then term time activities & birthday parties; Winter Activities, Easter Camps and then we are back at Summer again.
What is your favorite part of the job?
The magazine is a great FREE resource for new families to the area, but also families who have been here a while. I hope readers are able to use it as a tool for connections to new groups and activities and resources in the area. I want to help people who have maybe felt a bit lost, feel more connected to the local community and what is on offer.
Will the magazine be accepting advertisements?
Yes we are currently advertising space – there are opportunities for future advertorial content & sponsorship.
How often will the magazine come out?
It will be out quarterly. The next issue will feature term time activities and birthday party venues.
Kids-Zone.ch
Tamara Lawson
Launched 31 May 2024
www.kids-zone.ch
