As a senior manager with JWT, one of the world’s largest advertising agencies, Chandana Sen knew how important it was to look good in her job, working in product planning for some of the world’s most well-known, profitable brands. Based in Mumbai, but traveling extensively across Europe and Asia, fashion played a major role in her everyday life, and she soon came to realize that if you shop carefully, then good quality, fashionable products need not be expensive at all.
So when she came to Switzerland in 2008 to start a new life with her husband and son, she recognized almost immediately the huge marketing potential of the fashion items that she had come across on her travels in Asia. Each time she went back there, she was constant reminded about the amazing variety of beautifully designed, colorful clothing and accessories that can be purchased at infinitely more affordable prices than similar items in Switzerland.
And so she decided, with her husband, to launch Chicbags.net, an online outlet for a new range of largely handmade bags, ethically sourced from all corners of the world. The site was launched officially to the public at the beginning of November, 2012. Chandana told knowitall.ch,
“For us, it all began with the words, CHOICE, VARIETY, COLOR. We wanted to provide customers in Switzerland with a selection of products that they would not normally see here in their everyday shopping. We have started with bags, offering a range of unique, unusual designs and colors that we believe will catch the eye of even our most fashion-conscious clients — and we have offered them at prices that are totally affordable so they can be purchased not only for themselves but also as gifts for friends and relatives.”
She added, “We are able to keep our prices low as we have no fixed overheads and middlemen, compared to larger, more expensive department stores. As a home-based business, we have started small, with a limited collection, but plan to expand each year based on customer feedback. We already plan to add more new designs in the New Year.”
There are 6 categories of bags within the current range offered by Chicbags.net. These include: real leather bags priced from as little as Fr. 35.-; an exclusive range of handcrafted crochet bags many of which are lined in satin and padded with acrylic wool; an inexpensive and diverse selection of bags for cocktail/party wear with a starting price of just Fr. 15.-; a colorful range of coin bags in different shapes, patterns and sizes; a large choice of practical cross bags/sling ons popular with younger clients; and finally a range of luxurious wine bags made of satin, jacquard, or organza. Priced at just Fr. 6.- these are ideal for adding the personal touch to any wine gift.
All handbags featured on the site have been photographed against a life-sized mannequin, to ensure that there are no surprises when clients receive their orders. It is also possible to “zoom in” on the bags, which have been photographed at various angles, so clients can get a real feel for the quality and texture of the material used in each case.
Any clients wishing to see the handbags in person, are invited to contact Chandana directly, who can arrange for you to visit their “warehouse” at home in Langnau im Albis, in the canton of Zurich.
So if you are looking for a special gift for someone this Christmas, but don’t want to pay a fortune, then take a look at Chicbags.net. To be sure of receiving delivery before Christmas, you are advised to place your order on the site before 14 December, 2012.
Chicbags.net
Chandana Sen
www.chicbags.net
078 624 68 61
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