We love recommending local businesses and Swiss Blue is definitely one of them. Run and imagined by creator, Liz Le Feuvre, this jewelry brand is well thought out, discreet, and elegant. Liz participated in our last Know-it-all Marketplace and we caught up with her before she starts her rounds of Christmas markets this season.
Why did you start? What has been the inspiration?
I’ve always loved jewellery and all things that sparkle so when I had the opportunity to take a jewellery making course a few years ago, whilst living in Singapore, I jumped at the chance. I also find the ’science and geology’ bit behind the formation of the stones absolutely fascinating so I then went on to take a gemmology course.
Have you been working on this idea forever, or was it something that came to you recently?
When I moved to Switzerland 10 years ago I continued making jewellery as a hobby and starting giving some as gifts to friends. These friends then started asking me to make things for them to give on as gifts and I began to realise that there is a market for handcrafted jewellery, so Swiss Blue was formed 4 years ago.
What is the biggest obstacle you have had to overcome?
Honestly, self doubt. I’ve had to learn to not compare myself to others and understand that every small business owner is on their own journey. It still brings a smile to my face when people take the time to say they like my jewellery, and then come back to buy more!
What are your plans for the future?
I’ve been very fortunate with a lot of local support and now I feel it’s time to broaden out and grow my online sales further across Switzerland. Personally, I’m enjoying trying new silversmithing techniques and hope to improve on these in the future.
What is your favorite product you offer and why?
I love my birthstone collection as it was one of the first ones created, but the one I’m most proud of is the Silver Reflections collection as it starts as silver clay and wire and then I handcraft it into lovely pieces of fine silver jewellery. Magic every time! I love to make jewellery that makes YOU feel special everyday!
I am continually inspired by the colours and textures found by the lakes and mountains in this beautiful part of the world in which I have the privilege to live and I enjoy creating pieces that are attractive and enduring, using high quality materials and stones, including Swiss Blue Topaz from where I derived the name Swiss Blue.
The preservation of our environment is very important to me and I use hand made and recycled materials where possible, including all the packaging. Anything you see on my website can be adapted to suit your personal taste so please just ask.
Upcoming Event
Liz is participating in the upcoming Friday and Tuesday Christmas Market at Le White Loft with a few other creators and gift buying opportunities. If you can't make it in person, then please check out her website for ordering your favorites.
SWISS BLUE
Hand Crafted Jewellery
Modern and understated jewellery, handcrafted in Switzerland and inspired by the tranquil colours of the Swiss lakes and mountains.
www.swissblue.co
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UPCOMING CHRISTMAS MARKET
12 and 16 NOVEMBER 2021
10h-18h
Le White Loft - Beauty and Wellness
Ch. de la Tuilière 2
1184 Vinzel
Le White Loft event link
