On Friday, 11 September, at the home opening game of Genève-Servette Hockey Club SA (GSHC) against Ambri-Piotta, Domino’s Pizza opened its first ever in-stadium store in Switzerland at the Les Vernets Ice Rink. Selling single serve pizza and drinks, Domino's Pizza will open during all GSHC home games at Les Vernets as well as for special events upon request. It is situated at the south end of the main concourse at Les Vernets.
Domino’s has been a partner with GSHC for the past several years, and this year decided to further develop the partnership by offering onsite sales to GSHC fans. Domino’s is also planning a number of promotions and special events throughout the season to delight fans of GSHC and create excitement at the game.
"We are really pleased about this new concept store at Les Vernets, which will be a first for Domino’s in Switzerland", says country manager Samuel Bernhard. "We hope to give the fans of GSHC a new experience and a delicious way to enjoy the game!"
At the opening game, the Domino’s mascot, Danny, was present in the stands, and Domino’s gave away coupon’s during the match.
About Domino’s Pizza
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery, with a significant business in carryout pizza. It ranks among the world's top public restaurant brands with a global enterprise of more than 12,000 stores in over 80 international markets.
Domino's Pizza Switzerland has around 300 employees and currently operates 14 stores in Switzerland: four in Geneva, six in Zürich and one each in Lausanne, Neuchâtel, Basel and Bern. Their goal is to open 30 stores in the next 5 years.
Since September 2012, Domino’s Switzerland has been part of the Domino’s Pizza Group plc, with over 800 Domino’s stores in UK, Ireland, Germany and Switzerland.
On Saturday, 19 September, Domino’s also opened 3 refitted stores in Geneva.
Domino's Pizza
www.dominos.ch
