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Festivals and industry

La Chinoise, Vitavin and Merfen are well-known advertising brands in the Lake Geneva region; Mühlethaler perfumes and Le Centaure tonic probably less so. Thanks to a series of posters spanning the entire 20th century, drawn from the Château de Nyon collections, a new temporary exhibition introduces the public to various aspects of the town's cultural, industrial and tourist activities. The region is also featured, with forays into Saint-Cergue, Rolle and its Grapillon, Aubonne, Morges and its Stimulant, and even Lausanne with a poster from 1903 for a photographic exhibition.

This veritable visual memory, rooted in local life, offers a panoply of very different styles from one era to the next, with graphic successes by Noël Fontanet, Henri-Claudius Forestier and François Jaques. Historical notes and a few objects complete the presentation, helping to place the festivals and industries of the time in their proper context.

This is the first time that these fragile, large-format posters, collected over the last twenty-five years, have been shown in their entirety at the Château.

A catalog accompanies the exhibition.

https://www.chateaudenyon.ch/media/musee_historique/document/0/invitation_nyon-en-affiches.pdf