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Workshop by Marc Checkley: Story Blend – Getting to the heart of your business and brand

Thursday, September 17th Place: Hotel Continental, Place de la Gare 2, 1001 Lausanne Registration: 15:30 – 16:00 Workshop: 16:00 – 19:00 Price: CHF40 for EI members, CHF70 for non-members

Mankind is innately connected to stories. Storytelling is at the root of our culture, history and identity. “What’s your story?” is a common question we ask each other – and increasingly consumers ask of brands. However, many businesses and entrepreneurs don’t know their story or don’t know how to tell it.

In this informative and interactive workshop, we explore the power of storytelling in business. We look at different examples of what works and how to develop your own brand story as a core part of your communications/marketing.

The workshop culminates in a fun, practical challenge, blending a new story together with the help of some bottles of wine, test-tubes and creative problem solving.

Key takeaways:

• Learn about storytelling and how to make it a key part of your business strategy
• Gain techniques to develop your brand communication through story and content
• Use creativity and team-work to develop storytelling fundamentals
• Discover more about wine-tasting and appreciation

Website https://www.executives-int.ch/events-list/#!event/2020/9/17/workshop-by-marc-checkley-story-blend-8211-getting-to-the-heart-of-your-business-and-brand