Presentation by Petraea Heynike: The "KODAK Moment" for the Automotive Industry

Date: Thursday, November 21st
Place: Mövenpick Hotel Lausanne
Registration opens: 17:30
Networking & apero: 18:00 - 19:15
Presentation & Q&A: 19:15 - 20:15
Dinner (optional) & continued Networking: 20:15
EI Members Apero and Speaker CHF30
Apero, Speaker and Dinner CHF80*
Guests Apero and Speaker CHF50
Apero, Speaker and Dinner CHF100*
*Dinner is served at the end of the Speaker Q&A session and is optional. Dinner includes a 2 course menu, wine, water and coffee.

On Thursday 21st, November Executives International is pleased to welcome Petraea Heynike, Supervisory Board Member of Daimler AG the makers of Mercedes Benz who will talk to us about:

The "KODAK Moment" for the Automotive Industry

Car design, car manufacturing, and how cars are marketed are dramatically changing. From sustainable manufacturing to autonomous driving to electric drive and to hybrid power, the impact on the customers and society promises to be significant.
We should brace ourselves for a major overhaul of the automotive industry.

• Electric car charging spaces at your local supermarket have become more commonplace but is this enough?
• Are we prepared for a new landscape where petrol-powered cars become a minority and fast charging filling stations become the norm for electric and hybrid transport?
• Will we ultimately give up independently controlled driving to a self-driving autonomous vehicle which chauffeurs us to our destination?
• What is the role of the authorities in all of this?
• What is the trade-off between luxury, economy and sustainability?
• Most importantly, at what pace will the customers accept all these changes?

Petraea Heynike is in a key position to tackle these questions and talk to us of the trade-offs between luxury, economy, and sustainability. She will present her perspective on how the industry is tackling these major issues. As always, there will be plenty of time for questions.

Website https://www.executives-int.ch/events-list/#!event/2019/11/21/presentation-by-petraea-heynike

Executives International
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