Knowitall.ch has teamed up with expat entrepreneur, Crissy Mueller, to provide you with a series of blog articles, offering advice on how to set up your own business in the Lake Geneva region.
Crissy provides writing, editing and translation services through her company, Writing that Works. Her mission is to help businesses and individuals get the results they want though quality writing in English.
Before starting her own business, Crissy worked for companies and organizations in Germany, Switzerland and the United States, where she managed and coordinated a variety of programs at the intersection of education, travel and cultural exchange. She has a Master’s degree in International Relations from the University of Cambridge, and a Bachelor’s degree in International Relations and German from Tufts University.
She is passionate about intercultural communication, entrepreneurship, and discovering how to live life to the fullest.
Photo courtesy of spekulator
By Crissy Mueller, Writing that Works
If you are thinking of setting up your own business, one of your first decisions will be what to call it. The name you choose will be the basis for your whole branding/marketing strategy – and will hopefully create a powerful first impression.
The fun part (at least, for us right-brain thinkers) is coming up with something catchy and original. There are lots of resources and tools to do this, many just a mouse click away, including everything from articles written by experts on latest trends to mind mapping and other tools to get your creative juices going.
But then there is the whole, legal/administrative side to consider, which is what I want to focus on here. There are a few limitations particular to Switzerland that it’s good to be aware of before you launch into the creative part. If you’re an expat lacking fluency in one of the country’s official languages, finding information about these legal guidelines in English all in one place is not so easy. I am by no means an expert on all this, but here are a few useful things to keep in mind from my personal experience as a fellow expat, to give you a place to start.
