Graduating from Cambridge University with a degree in Engineering in 1987, Jenny Jeffreys held various positions in marketing communications for hi-tech companies in England before moving with her husband to France in 1994.
When living in Grenoble, she traveled extensively throughout Europe in her role as European Marcom Manager for a Swedish manufacturer of thermal imaging systems. During that time, she built on her experience in PR, advertising, the production of printed material, direct marketing, exhibitions, and website design. Where possible, she preferred to do as much of the copy writing herself, liaising with a network of translation agencies to manage the numerous language versions required.
After taking a few years out to look after her two children, Sam born in 1997 and Laura born in 1999, she returned to work at the end of 2009. Looking for a project that would combine both her editorial, marketing and technical skills, Jenny approached Lisa Cirieco with the idea of creating a new website for her popular guidebook, Know-it-all passport. Within a few months, a new version of knowitall.ch was launched, which included material such as Events Calendars and Classified advertisements that could not be covered in the book. During 2011 over 1 million pages were downloaded from the site!
