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Photo Anouk Mathern webAnouk Mathern  worked 10 years marketing luxury department stores and outlet centres in Paris before moving to Geneva 5 years ago. The second hand and fashion shop she co-founded in les Eaux-Vives offers both second hand and new collections at reduced prices to browse through. Find out more on www.priseenflagrantdelire.ch.

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By Anouk Mathern, Prise en Flagrant Délire

Christmas is still around the corner but discounts and sales boards are already popping up all over Geneva. Low prices are of course great for saving money on items we need. Unfortunately, the psychology of sales shopping can quickly take over and drive normally sane human beings out of spending control. Whether you really need the latest hit bag or those great shoes, the lure of a bargain and the money you spend are justified by a seemingly sound reasoning — "I'm not spending money. I'm saving it because I've got what I want at a cheap rate!" Here are a few golden rules to consider before you hit the shops.

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By Anouk Mathern, Prise en Flagrant Délire

Fashion is all about fun – so it’s definitely part of  kids’ world !  Fashion for kids is bound to be in line with 2013 collection moods but with a more colour clash free and poetic twist.

C for Colours... Special hit for emerald green (THE colour of the season) but grey, mustard yellow, black, white and metallic tones in silver, copper and gold are also to be found in all collections. The more contrasted the match, the better.

F for Fur….Just like in grown-up fashion, fur (please choose it fake!) is a must for the upcoming fall winter 2013 season. It’s time for fur collar on coats, muffs and trimmings for bags. A warm & chic item to be matched with casual jeans and tops to avoid the “too much” look.

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Image courtesy of photostock at FreeDigitalPhotos.net

By Anouk Mathern, Prise en Flagrant Délire

The weather in Geneva has been playing with our nerves this fall, making the ever coming back “what should I wear today” issue increasingly tricky. Icy winds in the morning, rising temperatures throughout the day and warm sunshine bring us to combine summer and winter fashion to a point where even the most spacious closets scream for help. It’s a mess and you still feel you wear 20% of your wardrobe 80% of the time ? Time for some wardrobe management !  

What to keep:

  • your basics which will never fall out of fashion, which you still love and which fit you perfectly (such as your khaki trench, skinny jeans, little black dress, leather blazer,…)
  • pieces associated to nice memories
  • pieces your friend would consider “typical” of you, which closely fit your personality

What to give away to charity: if it’s worn-out and is no use to you anymore, giving to charity will help others, make useful space and free your mind.

What to sell in a second hand shop: what is near-new & unworn. Clothes that haven’t been worn for over a year deserve a new life.